Brand & Logo
Guidelines
These guidelines exist to ensure our brand is represented consistently across every touchpoint. Please follow them when creating materials that feature the Teleos Ag Solutions and/or TELONE™ by Teleos identity.
View Logo AssetsBrand & Logo
Guidelines
These guidelines exist to ensure our brand is represented consistently and powerfully across every touchpoint. Please follow them when creating materials that feature the Teleos identity.
View Logo Assets
Who is
Teleos Ag?
Formed in 2020, Teleos Ag Solutions is the exclusive, global distributor of 1,3-Dichloropropene (sold under the brand name TELONE™ by Teleos). Teleos Ag Solutions is a wholly-owned subsidiary of TriCal Soil Solutions and part of the TriCal Group, leveraging more than 50 years of soilfumigation sales and service expertise to deliver our customers the world’s best defense against nematodes.
Who We Are
The Logo
Our logo is the cornerstone of the Teleos visual identity. Always use the provided files — never recreate or alter the logo. The horizontal logo is the primary version for most applications.
TeleosTM Logos
TeleosTM Logo – Single Color
Single Color & Alternate Backgrounds
Primary Color Palette
Our palette is rooted in nature; utilizing forest greens, earthy teals, and a yellow sage. Use these colors consistently across all brand materials.
Typography
Teleos typography is bold, authoritative, and rooted. Cinzel Black sets the tone for headlines; Oswald carries body copy with clarity and weight.
0123456789
40 Tracking / Kerning · All Caps recommended for headlines
Oswald Regular
Secondary / Body Copy
abcdefghijklmnopqrstuvwxyz 0123456789
The quick brown fox jumps over the lazy dog. Purposeful leadership begins with clarity of vision and depth of commitment.
CALIBRI BOLD
Headline — All Caps, Bold — PowerPoint & Word
Calibri Regular / Body — For presentations and Office documents only
TELONE™ by Teleos
Effective May 1, 2025, all TELONE™ products globally must include the Teleos house mark in their logo. Download the brand guide for full details. For example, TELONE™ II by Teleos, CURFEW™ by Teleos, INLINE™ by Teleos, etc. Please note: the ™ symbol always follows directly after TELONE™, followed by any product modifiers (ex: II or EC), then followed with “by Teleos”. For products where the brand name is not a TELONE name (ex: CURFEW or CONDOR), then the ™ symbol follows immediately after the product name (ex: CURFEW™) then “by Teleos”.
Primary Logo
Single Color
Logo Do's
Always use approved logo files provided in the brand asset pack.
Maintain clear space equal to the height of the "T" in Teleos around all sides.
Use the white reverse logo on dark or colored backgrounds.
Use only the approved brand color variants shown in this guide.
Ensure adequate contrast between the logo and its background at all times.
Logo Don'ts
Do not stretch, skew, rotate, or distort the logo in any way.
Do not recreate or redraw the logo from scratch.
Do not place the logo on busy or low-contrast backgrounds without approval.
Do not use unauthorized colors, gradients, or shadows on the logo.
Do not add outlines, glows, or filters to the logo mark or logotype.
Questions about
brand usage?
Need to use the Teleos logo or create branded materials using our visual system? Reach out before publishing to ensure brand consistency. We're happy to review co-branded work and provide guidance.
Contact the Brand Team
